About 22 minutes by car from Naha Airport. It is an ultra-health-conscious supermarket located in Ginowan, central Okinawa Island. It stands out from other supermarkets on the main island of Okinawa with its herbal smoothies, vegetable-packed bento boxes, and sales of local vegetables, but it did not start well. What is the secret?
Point 1: How did “Happy More Market Tropical Store” come to be?
Happy More Market Tropical Store” is a supermarket in business, but it is no ordinary supermarket.
At the time of its establishment, the company was not a farmer and did not know anything about agriculture. When they contacted major farmers, they were told that they could not deliver their products if they did not know whether they would sell or not, and the sales floor was rattled.
The sales floor was rattled and uninspiring, so no one would come to the store, and the negative loop continued.
Then, on the advice of a farmer, she called a small farmer who was not a big farmer, but a small farmer who was doing business on a scale similar to an extension of a home garden, and asked him to bring vegetables that he could not eat at home, even if it was only a little.
Some of them were traditional Okinawan vegetables, and although they were few, it was fun to encounter rare vegetables.
It is also nice that the smell of the roadside station is less earthy and more stylish, making it easy for young women to visit!
Point 2: The smoothies at “Happy More Market Tropical” are delicious!
Happy More Market Tropical” offers rare vegetable and medicinal herb smoothies. (378 yen~)
Some of them are medicinal herb smoothies, and they are popular for being “easier to drink than you think! (378 yen~) Some of them are herbal smoothies, which are popular for being “easier to drink than expected! Even though they are herbal smoothies, they are not as medicinal as you might think and are easy to drink because they contain fruits and other ingredients.
The shop also offers “seasonal smoothies” (486 yen and up), which include dragon fruit, beets, and other types of smoothies rarely found in other places.
However, due to stocking reasons, they are not always available, so if you are concerned, it is recommended that you inquire before going out.
Point 3: What is sold at the “Happy More Market Tropical Store”?
The “Happy More Market Tropical Store” sells a variety of fresh and rare vegetables and other items brought in by local farmers.
The shop sells foods that are handmade and additive-free, such as taro and pumpkin steamed cakes from a local raw food researcher, moonflower Chimaki, manuka honey that is also locally produced, prepared foods such as meatloaf, patties, and kimchi, and bento boxes full of vegetables.
Smaller than a regular-sized roadside station, but larger than the organic store in town, the selection is good, and the store size is just right for finding unusual items.