About 17 minutes by car from Naha Airport. It is a specialty store of Oimo located in Asato, Naha City. Yaki-Imo reminds me of wintertime, and I wondered if it is in demand in Naha where it is warm all year round, but it is very popular throughout the year. Let us introduce the secret of its popularity.
Point 1: Near Asato and Sakae-machi Market in Naha City! What is the location of Hitotsuboimo?
Hitotsuboimo” is a specialty store of sweet potato sweets located in Asato, Naha City.
It takes about 17 minutes by car from Naha Airport. Walk along Kokusai-dori Avenue in the direction of Makishi from the prefectural government office, pass Makishi Station on the Yui Rail, turn right at the corner of the recently popular supermarket “Ropia,” and walk for a while to find the shop in a residential area.
The nearest station is Asato Station on the Yui Rail. It is also a 5-minute walk to the “Sakae-cho Market”. The area where cheap and delicious food is gathered is also nearby, so it may be familiar to foodies.
As the name suggests, the store is a cute little store with only about 1 tsubo (about 1.5 square meters) in size and is only for take-out.
Inside, there is a counter with a hot case for warm sweet potatoes and a pot for baking them.
It is a very popular store, but it seems that the owner is often a one-man operation.
Why did you decide to open a “Yaki-Imo shop”? The owner loves to eat, but he cannot cook. Besides, his whole family loves Yaki-Imo, and since Yaki-Imo is just baked, he wonders if he could do it himself. He started the business because he thought he could do it himself since all he had to do was bake them.
That is a very unique motive, isn’t it?
Point 2: Excellent even when chilled! Introducing Hitotsuboimo’s ice cream and shaved ice menu!
Hitotsuboimo is mainly a baked sweet potato store, but ice cream and shaved ice are also popular in Naha’s warm summers throughout the year.
The “Yaki-Imo Brulee” is one of their best-selling items. It is shaved ice topped with an authentic Yaki-Imo paste sauce and then topped with a crispy brulee.
In Okinawa, there are many of shaved ice with red sweet potato sauce, but this store’s sauce is handmade with no additives. The sweetness is not added sugar, only the sweetness of the baked sweet potato, so it is
Point 3: The rich honey is irresistible! Introduction of Hitotsuboimo’s Oimono sweets menu!
Hitotsuboimo” also offers baked sweet potato sweets.
The best-selling items are “Frozen Sweet Potato” and “Baked Sweet Potato Tiramisu.
The sweet potato made with rich sweet potato paste and the “Yaki-Imo Tiramisu,” which is also made with sweet potato cream under cocoa powder, is unparalleled in taste!
In the first place, they make baked sweet potatoes first, and when there are leftover baked sweet potatoes daily, they make muffins and dried sweet potatoes, so the absolute quantity of creation is small.
Therefore, it is not unusual for the shop to sell out of sweets such as brûlée, tiramisu, muffins, dried potatoes, and sweet potatoes.
This may be understandable, since the store is a one-operation operation, using unglazed pots in a one-tsubo space.
Even under such circumstances, the owner is motivated by the fact that people come from far away to buy his sweets and tell him how delicious they are.
It is truly wonderful that the owner is always thankful to his customers and strives to make his store even better. I would like to continue to support them. But I guess he doesn’t want his restaurant to become so famous because it gets too crowded.
Hitotsuboimo is located near “Sakae-machi Market” in Asato, Naha City, and offers shaved ice topped with thick, honeyed Oimo, as well as cold sweet potato sweets.
It is secretly popular and sometimes sold out early in the day, so we recommend coming around noon, right after the store opens, if possible.
